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This web site has the following in the homepage, "Persuasive Communications for Leaders and Companies." We noticed that the web site also stated " Increases your persuasiveness in three ways." It also said " Speeches, workshops and coaching. That give you tools you can use right away. That help you turn difficult business communications into opportunities to succeed. Created to reach your corporate and marketing communication goals. Get more people to do what you want. Let Lynne show you how. Sign up for In Communicado." The header had bob bretz as the highest ranking optimized keyword. It is followed by building rapport, business communications, and career success which isn't as ranked as highly as bob bretz. The next words yourwordsmith.com uses is complimenting your boss. emotional intelligence was included and might not be understood by search crawlers.